Introductions

So here we are. On The Outside Looking In. This post is about what we are going to do with this blog, and where we are going with it.

This blog is about the Mac Culture: the good, the bad, and the just plain weird. Here are some things we will try to do:

1. We will not be posting about every product announcement that Apple makes. Instead we will be posting about the reaction on The Internet and elsewhere to that announcement. (And probably not even the same day, a few days after.)
2. No simply reposting rumors. Everyone probably knows about them already anyway.
3. No posts on how Steve Jobs (praise be unto him) and Apple are gods.
4. Every post should have a central point/topic and stick to it. (This is true for every blog, but we thought we’d state it anyway.)
5. There will be no scheduled posts. We may do mini-series posts, but we won’t have a “weekly” whatever.

There is obviously a lot of Mac Culture out there, or we wouldn’t attempt this. In the next few days, we’ll be putting together a list of Mac blogs for the sidebar. From there, who knows!

By the way, “On The Outside Looking In” can be shortened into the acronym “OTOLI” and can be pronounced “oh TOL ee”.